距离9月份ACCA考试还有不到10天的时间了,希望各位ACCA考生好好温习,争取在9月份的考试中获取优异的成绩。今天的每日一练是选自ACCA考试科目F5《业绩管理》的题目,请大家笑纳。
 
  Question:During the growth stage of the product life cycle,what is the overall aim of the marketing strategies for a product?
 
  A.To establish a market and build demand.
 
  B.To gain consumer preference and increase sales.
 
  C.To maintain market share and extend the product's life cycle.
 
  D.To find new uses for the product.
 
  The correct answer is:To gain consumer preference and increase sales.
 
  解析:During the introduction stage,the aim is to establish a market and build demand.
 
  During the maturity stage,the aim is to maintain market share and extend the product's life cycle.